The iPad Mini is currently outselling all larger iPads and may easily make up fifty per cent of all iPad sales for the fourth quarter. With three million iPad mini’s sold in just three days together with eighty per cent of iPad users expressing commitment to Apple, it comes as no surprise that the iPad company has recently upped their orders of this 7.9 inch device.
At the outset Apple faced two main obstructions to iPad mini orders, the first being component shortages suffered as a result of poor yields, and the second being the lukewarm reception the iPad mini device initially received. Thus the Cupertino Company even altered their own approximations from ten million unit sales for 2012 to a lesser estimate of between six and eight million units only. However things have changes since its release, and the iPad mini is proving to be a force of its own.
With better yield rates and an obvious surge in popularity, iPad mini shipments have already exceeded the eight million unit benchmark for the last quarter of 2012 and appear to be soaring ahead. In fact Apple’s supply chain has already supplied components to cater for roughly four and a half million iPad mini units each month in the last quarter of this year, and it looks like this supply will continue for the month of December as well. Thus the scene has been set for the iPad mini to break the ten million unit sale target, with Apple keeping in sight a goal of twelve million unit sales by the end of December.
Analyst have predicted a similar performance for the iPad mini in the first quarter of 2013, and with Apple now sourcing their iPad manufacturing to Pegatron as well, it looks like Apple will easily cruise through to meet such high demands.